Pon números en tus anuncios... aunque sean falsos

Leo en Mindhacks un interesante estudio psicológico sobre cómo afecta poner números en los anuncios. Si bien ya estaba demostrado que afectaba positivamente al anuncio si éste tenía números... ahora han demostrado que da igual que sean falsos o no tengan relevancia.

Extracto del mismo en inglés:

The first test involved megapixels. The authors took a single image, and used Photoshop to create a sharper version, and one with more vivid colors; they told the students that the two versions came from different cameras. When told nothing about the cameras, about 25 percent of the students chose the one that had made the sharper image. But providing a specification reversed that. When told that the other model captured more pixels using a figure based on the diagonal of the sensor, more than half now picked it. When it comes to specs, bigger is better, too, even if the underlying property is the same. Given the value in terms of the total number of pixels captured, the preference for the supposedly high-resolution camera shot up to 75 percent.

¿Nos dejamos llevar tanto por las especificaciones aunque no sepamos ni para qué sirven?

El interesante estudio lo podéis encontrar aquí.