Enero 11, 2009
Datos consumo de Vídeo Online en USA
El consumo del vídeo online goza de unas cifras que ya las quisieran para ellos muchos canales de la TDT. Hulu lo ha entendido. comScore Informa: (entendiendo el mercado USA, podemos extrapolar a nuestro mercado)
Americans View 34 Percent More Online Videos in November 2008 Compared to Year Ago
Aún sigues invirtiendo Publicidad en TV? Mira estos datos:
Cuadro 1: Vídeos Vistos
Cuadro 2: Usuarios únicos / mes
Other notable findings from November 2008 include:
* 77 percent of the total U.S. Internet audience viewed online video.
* The average online video viewer watched 273 minutes of video.
* 97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).
* 52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).
* The duration of the average online video was 3.1 minutes.
* The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the top ten.

