Genial el video :-) si me lo permites, con todos los respetos por Avinash que los merece más que nadie en cuanto a wa se refiere, discrepo del paso 1# Search ads + zero effort. De hecho, lo encuentro una contradicción... y desde cuando instalar GA básico cuesta esfuerzo? son varios los negocios que NO necesitan Adwords, o al menos NO como primera opción, para algunos incluso puede resultar mayor el coste que el retorno, pero sin WA cómo lo sabes?!? no me extraña el cambio de tercio de Avinash (al fin y al cabo trabaja en Google) pero no lo comparto. Otro ejemplo son las marcas con una fuerte componente de Branding como ZARA, quien aún es hora que invierta 1€ en Adwords y no le hace ninguna falta... de momento.

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