15 de Octubre de 2010
Claridad sobre el PayWall
Stephan Phillips, en The Guardian:
We tried to charge for access to content for the business section of our website about 10 years ago, and it was a complete disaster.As long as we have competition from the BBC, with the publicly-funded nature of this service and its known ambitions to expand in local markets, it will be impossible for us to have a viable charging mechanism.
Y para los nacionales también:
For regional newspapers in the UK, the best way forward is to publish good websites and to cleverly combine all advertising possibilities from display to sponsorship; to social networks engaging with local communities around themes (our football fan social networks has 160,000 unique visitors a month); or electronic coupons; video with ads; and we have also started using QR codes to link our print products to mobile sites.AdriánSN a las 01:00 PM | Referencias 0So there is a whole range of things you can do rather than charging people to get content.
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