Lecturas

Lío con comScore:

Calacanis Takes on comScore — and Fred Wilson

Respuestas:

Update on the Evolution of comScore Media Metrix 360

A Disturbance In The "Audience Measurement Force" - Why Jason Calcacanis Is Wrong

Sobre el Pago por Contenido del NYT

The Numbers Behind the Paywall

“ If a visitor to nytimes.com normally reads N articles per month, then the key number in their mind will be N-n. If reading that number of articles is worth more to them than F, they’ll pay the fee. If on the other hand N-n is small, or perceived value-per-article is small, then they won’t pay. Specifically, if the average value to the reader of any given article is v, then they’ll pay the fee when v(N-n)>F.

Sobre los medios en 2010

2010: El año de los medios digitales