En este caso sí que podrías haber puesto que una agencia especializada está haciendo mal el SEM o que son unos despistados, tal y como describías a la agencia que llevaba la campaña de Brand de BBVA en enero del 2008.

En este caso también puede ser que sean afiliados los que lleven estas campañas y estos suelen ser más dejados a la hora de actualizar los anuncios y palabras claves.

OCU montó una campaña PPC cuando explotó el caso de FORUM FILATÉLICO/AFINSA y pescó mucho y bien.

Un abrazo y ¡Feliz navidad y próspero año nuevo!

Aquí queda patente lo mal gestionadas que están grandes cuentas de AdWords en España y lo bien que lo saben hacer algunos pequeños.

Buena vista Adrián!

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