6 de Septiembre de 2009
Cobrar por contenidos, otra opinión
Entrevista a Alfonso Sánchez-Tabernero en La Voz de Galicia
-Se ha vuelto a reabrir el debate de si las empresas de comunicación deben cobrar por sus contenidos en Internet ¿Qué opinión tiene sobre este tema?
-Yo creo que los periódicos van a dar noticias gratuitas para generar tráfico. Pero si el lector quiere disponer de su hemeroteca, de fotografías exclusivas, de los gráficos de cotizaciones comentados por especialistas, si quiere algo más allá de la información, tendrá que pagar, y además todo ello a través de las páginas gratuitas del medio. Vuelvo a insistir que cualquier compañía tiene que pensar en el público. Y la gente le interesa cada vez más la información y el entretenimiento. Ese es un negocio fabuloso, pero hay que buscar el canal más adecuado para satisfacer su demanda. Pero en Internet lo que no es exclusivo tiene que ser gratuito.AdriánSN a las 12:25 PM | Referencias 0
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