Nuevo diseño de Google Ad Planner

Informa Google sobre el nuevo diseño de G Ad Planner

* Find sites and manage your media plans more efficiently.

* Review full data for a site simply by specifying the site's URL.

* Merge and copy media plans.

* Navigate between pages without losing the audience you're working with.

Ha mejorado muchísimo. Tiene una estructura de navegación similar al Panel de Nielsen NetView. G Ad Polanner ha aumentado las funcionalidades y el aviso es claro: seguimos mejorando este producto gratuito muy útil para el Research.

Yo ojo a lo que apuntan:

"We've also removed the Google Analytics filter restriction previously affecting publishers. If you're a site owner, you can now use the Google Ad Planner Publisher Center to share your Google Analytics data even if you've set up filters in your account".

Sigo pensando que Google será el quebradero de cabeza de Nielsen y comScore a medio plazo.