comScore Introduces ‘Extended Web’ Reporting For Distributed Web Content And Measurement Of Publisher Ad Packages

comScore Introduces ‘Extended Web’ Reporting For Distributed Web Content And Measurement Of Publisher Ad Packages.- RESTON, VA, October 30, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of comScore Extended Web measurement (CXW), a major extension of its flagship Media Metrix audience measurement service. Extended Web measurement allows the tracking of distributed Web content across third party sites, enables more precise measurement of publisher ad packages, and introduces a granular Gross Ratings Point (“GRP”) measure for online ads in order to facilitate the comparison of online media with traditional media. This new capability is available to clients on a global basis ...