Yahoo Web Analytics does not compete with Google Analytics

Yahoo Web Analytics does not compete with Google Analytics. Eric T. Peterson's weblog. While Dennis Mortensen was kind enough to give me some advance notice that Yahoo! had officially rebranded IndexTools and was making it available to a wider audience, I have been so swamped with client projects I haven’t had a chance to comment on the news until now. I’m excited to see the company making forward progress towards making IndexTools available to the larger market, especially in the context of the vote of “no confidence” I keep hearing from the investment bankers I talk to from time to time (...)

Y las conclusiones del artículo:

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* Yahoo Web Analytics does not compete with Google Analytics because they are fundamentally designed to serve different audiences;
* Even if Google Analytics expands segmentation functionality, these applications are structurally differen;
* Provided the investment banking-types are wrong about Yahoo’s ability to execute, I believe that YWA will eventually emerge as a direct competitor in RFPs with SiteCatalyst, WebTrends Web Analytics, Coremetrics 2009, Nedstat, etc.;
* If Yahoo! figures out how to scale raw data storage and ultimately gives away access to Rubix, the competitive set expands to Omniture Discover, WebTrends Visitor Intelligence, Coremetrics Explore, Unica’s Affinium NetInsight, etc.;