Mad Money's Jim Cramer Affirms Accuracy of comScore's Paid Click Data

Mad Money's Jim Cramer Affirms Accuracy of comScore's Paid Click Data. Blog-comScore. By Gian Fulgoni. Last Friday, Jim Cramer invited me to be on his show - Mad Money on CNBC - to discuss how some financial analysts misinterpreted comScore's paid click data and used our U.S. data to incorrectly draw conclusions about Google's world-wide performance. As we've shown previously on this blog, the paid click data that comScore published were for the U.S. only, not worldwide, and have a high (0.94) correlation with Google's U.S. revenues.

Click here to view the interview.

Comentario: Los peligros de malinterpretar los datos ofrecidos por las empresas medidoras.

Ayer comScore ofrecía la correcta interpretación:

Reconciling comScore’s and Google’s Paid Click Data Part 2: It’s the U.S. versus the World