Teens Are Buying Less, Too

Teens Are Buying Less, Too -Mediapost-. May 14th, 2008 by Jack Loechner. According to "Taking Stock With Teens" research survey by Piper Jaffray, total teen spending on fashion declined nearly 20 percent on a year-to-year basis, indicating a "discretionary recession," says senior research analyst Jeff Klinefelter. (...)

# The top five brands among all students in the school survey remain largely unchanged from last fall. Hollister remains the No. 1 preferred brand by teens, as ranked by mindshare. Hollister maintained its "most preferred" position among brands ranked by girls, while West Coast Brands continue to resonate as a favorite among young men.
# The survey points to an increase in spending from the fall 2007 results among teen girls in the beauty category.
# Overall, spending by parents was down in both the apparel and beauty categories (...)

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