¿Cómo es un blogger?- MediaPost-

What’s A Blogger? -Mediapost-. Bloggers are younger and higher percentages are Hispanic & African American than the general population. A higher percentage of Democrats than of Republicans are blogging. Now that Blogging might better be called a market segment rather than a market niche, it's useful with regard to positioning the marketing message to understand what a Blogger looks like, as distinguished from the rest of the population. According to the BIGresearch Simultaneous Media Survey, 26% of all adults say they regularly or occasionally blog. Of those:

* 53.7% are male
* 44.7% are married
* 28.4% hold a professional or managerial position
* 10.4% are students.
Bloggers tend to be younger, averaging 37.6 years old, compared to 44.8 for adults 18+ (the "general population"). Ethnically:

* 69.7% of Bloggers are White/Caucasian (vs. 76.1%)
* 12.2% are African American/Black (vs. 11.4%)
* 3.7% are Asian (vs. 2.0%)
* 20% of Bloggers are Hispanic, compared to 14.8% of adults 18+

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