22 de Febrero de 2008
Branding en SEM del PSIB-PSOE
Los que cuestionaban la efectividad del Branding en acciones de SEM, pueden empezar a replanteárselo. El PSIB-PSOE (Partidos Socialista de las Islas Baleares) ha incluido dentro del plan de medios una importante partida destinada a Marketing en Buscadores. La verdad es que podían haber aprovechado esta brillante idea para hacer una campaña Global del PSOE, dada la naturaleza del medio. En cualquier caso, la acción es genial.
En cada búsqueda, una nueva creativad bajo una misma proclama: "Vota ZP. PSIB-PSOE" + TEXTO de creatividad cambiante a cada click de búsqueda, con eslóganes muy sugerentes para el electorado (hasta 5 diferentes he contabilizado). Un gran trabajo!!

La keyword usada en Google: ELECCIONES 2008
Sin lugar a dudas, Internet es ya determinante como medio propagandístico en campañas electorales. Algunos, incluso, creemos que es el único medio con el que un partido político puede llegar directamente al corazón de los indecisos. Llegan los Partidos Políticos 2.0.
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